Facebook -- and we assume that any house of worship of any denomination has a Facebook presence by now -- has recently made available to small organizations (and even to small businesses) their "Pages" capability, of which one can be a "Fan".
This is distinct from their "Group" capability, which one can "join" (and which perhaps makes church Facebook groups less than overwhelmingly popular where we come from (see paragraph #1).
We're still grappling with exactly how to use Facebook Pages, but we think that it holds some promise for connecting with the easily embarrassed, and thus is worth a fair amount of effort in implementing.
Here's our current effort, just three days old, but with some "fans" who would not be caught dead "joining" a church group.
Trinity Lime Rock Sports on Facebook
What do you think?
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