Why what Trinity Wall Street is doing is important

Since I started this blog a few years ago a number of people (not a big number, but big enough to think about) have made comments like this to me: (this is a composite of several questions)

"We would love to have sports in our church, but we're tucked into the middle of a city block, and the only open area around us is the alley where the super takes the trash out. We do have a church hall, but it isn't very big, and somebody put a huge crystal chandelier right in the middle of the room about 15 years ago, and we don't dare move it, and even if we did, all the windows are Tiffany glass, so we can't play inside either. Furthermore, the whole congregation is 70+ years old."

When I mention Trinity Wall Street, I'm referring, of course, to their recent announcement that they will be sponsoring two Little League teams, and encourage their congregation to attend games and cheer the kids on.

And, while the average age of their congregation isn't 70+, they are surrounded by skyscrapers and there's no place to play outside, except for the (historic) graveyard. In other words, they can't really play outside.

What they do have is sufficient money to sponsor two Little League teams (who will be playing on athletic fields built as part of the deal when real estate developers put up some housing on Hudson River landfill.

Let's assume that your parish can't underwrite two Little League teams. But what you can do is donate enough to a local soccer or baseball or basketball or other youth sports organization for one needy kid to play for one season. In our area, to do this for a needy travel soccer kid, it's about $100. In more affluent areas, it's probably twice or three times that. Ask the volunteers who run the leagues or the teams. You may find you get a really warm welcome.

Today's Parents -- #2 (Finances)

Let's take the differences between this generation of kids' parents and their parents. Item #1 (and here's the list of differences again, for your reference:)

QUOTE
There are several ways the current generation of parents is different from those who came before. Here are a few of them:
--Family finances
--Demands on time
--Priorities
--Educational backgrounds
--Attitudes about church/religion
--Alternatives
--Expectations
END QUOTE

Unless the kids you are ministering to come from the top one or two percent of the nation in terms of family income (in which case, you're wasting your time here -- the children of the Masters of the Universe exist on a different planet), their parents are POORER in terms of real income than their parents were. (You can look this up if you want to, but any reputable economist can show you the statistics to support this contention).

While organized youth soccer, for example, was not a major financial burden for the kids of a generation ago, it usually is today. Thus, families that want their kids to play it find that it chews up a larger portion of their disposable income (if any) than it did a generation ago. Ditto any other organized sports activity.

This creates an opportunity for church sports to serve as an alternative that is more family-friendly and, most importantly for squeezed families, cheaper. The risk -- and the reason the church venue may not succeed -- is that church sports are viewed as significantly inferior to for-profit youth sports, either in quality or in cachet or both.

The current generation of parents is poorer than their parents were, but they have not consciously accepted this knowledge yet (the older generation always poor-mouths and talks about how they walked to school five miles uphill in the snow both ways, so why should the less-inquiring of their children recognize that they were raised in considerably more prosperous circumstances than their parents were?) so they are particularly sensitive about being perceived to have accepted the cheaper alternative for anything.

Target your program at "the unfortunate" and you will get the least fortunate end of that population. You will completely miss the middle class. They simply do not yet realize that they, too, are unfortunate.